We try our best to make sure our prices are competitive but we do not want to forget about providing an amazing customer experience & concentrate on bringing new products to you so, unfortunately we can't scour every website to make sure we are in line with our competitors.

However, we are happy to price match on any branded product that is not currently on promotion. As long as the following criteria are met we are happy to offer a price match.

  1. The competitor's product is identical to Fin & Fur's. (Brand new & not damaged stock)
  2. The competitor's product is in stock at the time of price match.
  3. The competitor's price is still lower after considering shipping costs.
  4. The competitor's price excludes volume or membership/loyalty discounts
  5. If a price includes a voucher-type discount, that discount must be live and visible to all site visitors at the time of the price matching
  6. We are happy to match Amazon however the product must be sold by Amazon only & not a third party seller. This also excludes 'Fulfilled by Amazon'.

If the above criteria is met simply follow the steps below & we can verify the price & we aim to respond to price match requests within 12-48 hours.


If you would like a price matched, please contact us via the below price match request form. Please make sure the form includes the following information:

  1. A link to the Fin & Fur product you wish to purchase, along with the size, colour, or version you would like.
  2. A link to the page on the site where you found the product cheaper
  3. The advertised purchase price (be aware of different product prices for different options)
  4. The competitor's delivery costs (if delivery is not included in purchase price)

If these conditions are satisfied, and the match is for a current purchase, we will then email you a voucher code that covers the difference in the two prices. You then enter that code in your shopping basket reducing the amount you pay for that product down to the agreed price. If the match is for a previous purchase, we will attempt to provide you an immediate refund for the difference

* First Name

* Last Name

* Email Address

* Product Name

Colour / Size / Model (if relevant)

* Product Link (URL)

* Competitor Product Link (URL)

* Competitor's Selling Price (£)

* Competitor's Shipping Price (£)

Your Message