Fin & Fur Peptide+ All Life Stage Healthy Living Hypo-Allergenic

HYPOALLERGENIC HEALTHY LIVING

ALL LIFESTAGES RECIPE

Good health is vital to a dog’s quality of life and longevity. With growing awareness of the role nutrition plays, more pet parents are seeking high quality food that supports pets at every life-stage.

Advances in veterinary care and growing awareness of pet health have helped dogs live longer than ever before. However, with longer lifespans come greater risks of age-related issues, including joint pain, digestive challenges and skin conditions.

As a result, there is a shift towards preventive care and tailored nutrition. Addressing health needs early, especially through diet, can help delay chronic issues and support healthy development and ageing.

The Peptide+ Hypoallergenic Healthy Living diet provides 75% reduction in free radicals to support a healthy immune system.
University of Liège - 2024 Study

THE POWER OF PEPTIDES

Antioxidants protect against Oxidative Stress

Helping dogs get the full nutritional benefit from their food is important at every life stage. Puppies need high-quality, easily digestible protein to support rapid growth and development, while in adult and senior dogs, the ability to process and use protein can naturally decline over time. Physical activity, growth, ageing, and environmental factors can all contribute to oxidative stress, an imbalance caused by harmful molecules known as free radicals. Peptides in this recipe have antioxidant properties which help neutralise these free radicals, supporting cellular health, recovery, and overall vitality. Protein hydrolysis also enhances palatability, making meals more appealing for puppies exploring new tastes, as well as for dogs with reduced appetite or selective eating habits.

Collagen supports Joint Health

Peptides are rich in essential amino acids – the building blocks for key proteins such as collagen, which is vital for maintaining strong joints, cartilage, and connective tissues. In puppies, collagen supports the healthy development of growing bones and joints, while in adult and senior dogs it helps maintain mobility and flexibility.

Together, these benefits make peptides a powerful tool for dogs of all ages, promoting healthy development and ageing, joint health and overall vitality in dogs.

WELLNESS BLEND ™

Turmeric: Anti-inflammatory and antioxidant agent that supports immune function and healthy ageing

Orange: Contains naringin, which helps protect the brain from oxidative stress and supports neurological health.

Linseed: Supports healthy skin and coat in dogs through its natural omega-3 fatty-acid content.

Seaweed: Helps reduce plaque and tartar in dogs by altering saliva composition.

Carrot: Supports digestive health and immunity in dogs through fibre, antioxidants, and gut-friendly nutrients.

Chamomile: Helps soothe anxiety and reduce inflammation in dogs with its calming and antioxidant properties.

Prebiotics MOS and FOS: Improve dogs’ digestive health, mineral absorption, and gut-bacteria
balance, supporting overall well-being.

REDUCED BODY FAT
L-carnitine encourages fat oxidation, which can help reduce body-fat stores and support dogs in maintaining a healthy weight, thereby promoting overall health and mobility.

• NATURALLY OCCURRING ANTIOXIDANTS - Hydrolysed salmon peptides can help protect against oxidative damage that occurs with ageing.
• HYPO -ALLERGENIC - Short-chain peptides have very low antigenic potential, which helps
  to minimise the risk of adverse reactions to dietary proteins.
• JOINT SUPPORT - Collagen peptides help to support cartilage, essential for healthy joints.
• WELLNESS BLEND ™ A multi-functional blend of eight ingredients to promote overall well-being.
• COGNITION SUPPORT - Coconut oil is a rich source of medium-chain triglycerides, which may enhance cognitive function.
• FORMULATED WITHOUT GRAIN - This product is ideal for pets with grain intolerances or sensitivities.

COMPOSITION
Freshly Prepared Hydrolysed Salmon (32.5%), Potato, Sweet Potato, Hydrolysed Dried Salmon (15.5%), Salmon Oil (6%), Hydrolysed Salmon Gravy (2.5%), Coconut Oil (2%), Beet Pulp, Minerals, Wellness Blend™ 0.6% (Seaweed 0.1%, Turmeric 0.1%, Orange 0.1%, Linseed 0.1%, Carrot 0.1%,
Chamomile 0.1%, Fructooligosaccharides (FOS) 175 mg/kg, Mannanoligosaccharides (MOS) 50 mg/kg), Dried Marigold (Source of Lutein)

ANALYTICAL CONSTITUENTS
Crude Protein 24%, Crude Fat 15.5%, Crude Fibre 2.5%, Crude Ash 8.5%, Moisture 8%, NFE 41.5%, Metabolisable Energy 379kCal/100g, Omega-6 Fatty Acids 2.1%, Omega-3 Fatty Acids 2.3%, Calcium 1.3%, Phosphorus 1.2%, Collagen 2.8%

NUTRITIONAL ADDITIVES (PER KG)
Vitamin A 14 423 IU, Vitamin D3 2 000 IU, Vitamin E . 96 IU, 
Trace Elements:
Zinc (Zinc Sulphate Monohydrate) 48 mg, Iron (Iron II Sulphate Monohydrate) 48 mg, Manganese (Manganous Sulphate Monohydrate) 34mg, Copper (Copper II Sulphate Pentahydrate) 12mg, 
Iodine (Calcium Iodate Anhydrous) 0.96mg
Provitamins:
L-Carnitine 721 mg